# CampMatch User Experience Specification

**Version:** 0.1  
**Date:** 2026-06-01

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## 1. Purpose

CampMatch is the parent and kid-centered discovery layer for the CampMatch + CampReg ecosystem.

Its job is to help parents find better-fit camps and activities for each child, then move them into a registration, lead, or external booking flow.

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## 2. Core UX Principles

1. Parents should not need to understand the camp software market.
2. Kids should drive fit, even if parents control the account.
3. Search should be structured but not overwhelming.
4. Matching should explain itself.
5. Mobile discovery should be excellent.
6. The path from discovery to registration should be short.
7. Trust signals should be visible.
8. Providers should be encouraged to improve listing quality.

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## 3. Parent Discovery Flow

### 3.1 Entry Points

Parents may enter through:

- Homepage search
- City page
- Category page
- Provider page
- Organic search result
- Social campaign
- Direct provider listing
- Saved search alert
- Returning parent dashboard

### 3.2 Search Inputs

Required:

- Location
- Child age
- Dates
- Category/activity

Useful optional filters:

- Price
- Distance
- Full day / half day
- Before/after care
- Indoor/outdoor
- Skill level
- Accessibility needs
- Availability
- Provider type

### 3.3 Search Results

Each result should show:

- Camp name
- Provider
- Category
- Age range
- Location
- Dates/schedule summary
- Price range
- Availability status where known
- Registration mode
- Fit reasons
- Save button
- Compare option

### 3.4 Listing Detail Page

Required sections:

- Overview
- Dates and schedule
- Age range
- Price
- Location
- Activities
- What kids do each day
- What parents need to know
- What to bring
- Drop-off/pickup details
- Provider information
- Safety/trust info
- Photos
- FAQs
- Registration CTA
- Similar camps

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## 4. Kid-Centered Matching UX

### 4.1 Child Profile Lite

Parents should be able to create a lightweight child profile for matching before registration.

Fields:

- Child first name or nickname
- Age
- Grade
- Interests
- Skill level
- Location/date preferences
- Parent notes

### 4.2 Fit Explanations

Recommendations should include short explanations:

- Matches age
- Matches interest
- Available selected week
- Close to home
- Similar to saved camps
- Beginner-friendly
- Good for full-day care

### 4.3 Saved Camps

Parents should be able to save camps by child, not only by parent account.

Example:

- Euan’s saved soccer camps
- Euan’s saved outdoor camps
- Family saved options for July

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## 5. Compare Experience

Parents should be able to compare camps across:

- Dates
- Daily times
- Price
- Distance
- Age range
- Activities
- Availability
- Registration type
- Required forms
- Before/after care
- Refund policy if available

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## 6. Registration Transitions

CampMatch must support three transitions:

### 6.1 External Link-Out

User clicks to provider’s external registration page.

Track:

- Listing
- Click
- Source
- Date/time
- Campaign attribution

### 6.2 Lead Capture

User submits interest.

Required fields:

- Parent contact
- Child age
- Desired session/date
- Message/interests

### 6.3 Full CampReg Registration

User enters CampReg registration flow.

Required:

- Preserve listing/session context
- Preserve marketplace attribution
- Use existing child profile if available
- Return to parent portal after registration

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## 7. Parent Dashboard

Parent dashboard should show:

- Saved camps
- Suggested camps by child
- Open registrations
- Upcoming camps
- Outstanding forms
- Payment balances
- Waitlist statuses
- Messages
- Recently viewed camps

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## 8. Trust UX

Trust signals may include:

- Claimed provider
- Verified provider
- Clear address/location
- Transparent pricing
- Clear dates
- Safety information
- Parent reviews/testimonials if supported
- Response time for leads
- Registration powered by CampReg

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## 9. Provider Listing Quality Score

CampMatch should internally score listing quality.

Signals:

- Has description
- Has photos
- Has age range
- Has dates
- Has prices
- Has location
- Has FAQs
- Has clear registration CTA
- Has provider verification
- Has schedule details

VibnAI can improve low-scoring listings.

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## 10. Mobile UX Requirements

CampMatch mobile must support:

- Fast search
- Map/list view where useful
- Filter controls
- Saved camps
- Compare light mode
- Listing detail pages
- Registration CTA
- Parent login/account creation
- Child profile creation
- Lead form
- Full registration handoff

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## 11. SEO Requirements

CampMatch should support:

- City pages
- Category pages
- City + category pages
- Age-specific pages
- Seasonal pages
- Provider pages
- Structured metadata
- Internal linking
- Indexable listing pages where permitted

Examples:

- Summer camps in Victoria
- Soccer camps for 10 year olds in Vancouver
- Art camps in Calgary
- Overnight camps in BC

VibnAI can generate and refresh SEO content with editorial review.
