Maison Nocturne Vol. XIV · A/W 2026
A Field Report on Late-Night Couture
AfterHours.
Edition
No. 14
Director
L. Marchetti
Locale
Paris · 11e
Date
May 2026
Chapter 01By the Numbers · A/W26
By the Numbers

## A season
told in
five figures.

Read top to bottom. Every figure was reported by atelier directors during the eight-week previewing window and represents the house ledger only.

42%
Couture · Repeat Clients
Patrons who returned within ninety days for a second commission.
3.8×
Atelier Throughput
Pieces released per machinist per week, measured against the prior Spring book.
€1.4M
Average Ticket · Vault
Mean spend per private appointment in the Vault programme this quarter.
86%
Reservation Rate
Show seats filled before the public window opened.
07
New Cities, A/W
Markets opened with a flagship boutique since the prior season.
Chapter 02Movements
Maison Nocturne · Vol. XIV
02
Movements

## A study
in cuts
& color.

Three silhouettes carry the season — the column, the cape, and the cinch. Each is annotated in the chapters that follow.

Chapter 03The Curve

## Twelve weeks of after-hours
behavior.

House · A/W26
Sector benchmark
+38%
Week 09 inflection
After the editorial dropped, walk-ins to the rue Saint-Honoré flagship doubled within seventy-two hours.
200150100500
W01W02W03W04W05W06W07W08W09W10W11W12
Chapter 04The Method

## The
method.

From sketchbook to runway in five movements. The atelier's tempo is dictated by the cloth, never the calendar.
01

### Brief

The house director and head couturier convene with three muses to set the season's mood.

02

### Pattern

Toiles cut in calico. Each silhouette is fitted three times before approval is granted on the floor.

03

### Atelier

Cloth is cut on the bias. Hand-stitched seams. No piece leaves the atelier without two signatures.

04

### Fitting

Private appointments held by candlelight in the Vault. Clients touch the cloth before the look is final.

05

### Runway

Twelve looks shown. The collection is sold by appointment for ninety days before the public window opens.

Wk 01–02 Brief Wk 03–06 Pattern Wk 07–10 Atelier Wk 11–12 Fitting Wk 13 Runway
Chapter 05The Field

## The
field, in five rows.

Sourced · house registers, public filings, three trade press indices · A/W 2026
Dimension
Maison Nocturne
House A
House B
Atelier model
In-house · Paris
Hybrid · 2 cities
Outsourced
Lead time
13 weeks, hand-stitched
9 weeks, partial machine
6 weeks, full machine
Vault programme
Yes · invitation
No
By appointment
Repeat client share
42%
28%
19%
Public window
90 days post-show
30 days post-show
Same day
Chapter 06Voices
"
Voices · Issue 14

> The house dresses you for an evening that hasn't begun. You leave the fitting and somewhere a room is already waiting.

— Camille Aubry
Editor-in-chief · Le Soir Parisien
Chapter 07Encore
An invitation

## Encore.
The list opens
this Friday.

01

### Reserve

Hold a Vault appointment for the week of 24 May. Couture only.

02

### Preview

Three looks shown by candlelight in the rue Saint-Honoré room.

03

### Commission

One piece commissioned to your measure, delivered before September.

Scan to reserve
nocturne.house/aw26