Growth squad · weekly
Week 42 · 14 → 18 Oct

# Hello, week forty‑two.

Author · Devon Park Audience · Squad + leadership 5 min read
01 / 08
Headline
+22%Net new MRR vs Q3 weekly avg

## The week the funnel started feeling fast again.

Onboarding completion is up 9 pp, signup→activation cut to 47 minutes from 1h12, and we shipped the first piece of the 2FA workstream.

02 / 08
What shipped

## Shipped, top to bottom.

01TOTP enrollment in member settingsNW-201 · Devon
02Onboarding empty-state illustrationsNW-241 · Mira
03Audit-log entries for auth eventsNW-198 · Priya
04Workspace-switcher scroll-reset fixNW-233 · Caleb
03 / 08
In flight

## In flight, landing soon.

01Recovery codes — generate, download, regenerate
PB
022FA challenge step — visual + microcopy
MRSL
03Settings nav restructure (left rail)
MR
04Audit-writer backlog dashboard
CA
04 / 08
Blocked

## One thing's stuck.

### Brand copy review for the 2FA challenge step.

Sasha needs Brand to review the new microcopy by Wednesday EOD or M2 (Nov 18) slips. The doc is tagged in `#brand-reviews`; we just need eyes.

Ask: Brand — please review by Wed
05 / 08
Metrics

## Metrics that moved.

#### Activation rate · 4-week trailing

Higher is better
38%
▲ +9 pp this week

#### Time-to-activation · median

Lower is better
47 min
▼ −25 min this week
06 / 08
Asks

## Asks for next week.

SLBrand

### Review the 2FA challenge microcopy by Wednesday EOD.

Doc is tagged in `#brand-reviews`. Without it, M2 ships late and the Pioneer deal slips.

PBSecurity

### Pair on the KMS rotation rehearsal Thursday 14:00.

30 minutes. We want to dry-run the procedure before we touch prod next quarter.

DPSales

### Loop us in to the Pioneer security review call.

We can answer the 2FA questions live; will save a round-trip.

MRResearch

### Five recruits for the Enterprise admin study by next Friday.

Existing customers preferred. We have an Airtable form ready.

07 / 08
Thanks

## That's the week.

Thanks for the focus. The 2FA push is paying off and the funnel work landed harder than I expected. Special thanks to Mira for the empty-state work — small change, big lift on activation.

DP
Devon Park Growth squad lead · ping me in #growth-squad
08 / 08