Northwind / OKRs / FY25 / Q4

# Q4 FY25 · Northwind

14 October → 31 December 2025 · Owner Devon Park · 3 objectives · 9 key results
42%
Quarter through · 47% time elapsed
Objective 1Make Northwind feel finished to the Enterprise buyer.
MRMira Reddy
On track
Close 3 of 3 stalled enterprise deals auth-gap blocker · sales: Devon
2 of 3
Reach SOC 2 Type II readiness controls: 14 / 16 implemented
88%
Ship workspace 2FA enforcement (TOTP + WebAuthn)M3 lands Dec 2 · Devon
60%
Objective 2Cut time-to-value for new sign-ups in half.
DPDevon Park
At risk
Median activation time ≤ 30 min baseline 72 min · current 47 min
64%
Activation rate ≥ 50% of new signups current 38% · last quarter 29%
76%
Ship onboarding redesign v2 to 100%currently at 25% experiment
25%
Objective 3Make the platform feel native on mobile.
PBPriya Banerjee
Off track
Mobile DAU as % of total ≥ 35%current 22% · last quarter 19%
22%
Ship redesigned mobile settings + auth surfaces scope locked Nov 1 · build started
18%
App Store rating ≥ 4.6 (currently 4.2)10-week rolling, requires sustained release cadence
10%

### This quarter at a glance

Objectives on track 1 of 3
Key results green 4 of 9
Days remaining 53 of 78
Risk score Medium

### Top movers (this week)

MREnterprise deal #2 — closed+33%
DPActivation rate · funnel B+9 pp
PBMobile signup completion−2.4%

### Blockers

Mobile O3 is off-track.

Two engineers were borrowed for the 2FA push. Either we drop the auth-surface redesign from O3, or we backfill with contractors by Nov 4. Decision needed Friday.