297 lines
4.9 KiB
Markdown
297 lines
4.9 KiB
Markdown
# CampMatch User Experience Specification
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**Version:** 0.1
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**Date:** 2026-06-01
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---
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## 1. Purpose
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CampMatch is the parent and kid-centered discovery layer for the CampMatch + CampReg ecosystem.
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Its job is to help parents find better-fit camps and activities for each child, then move them into a registration, lead, or external booking flow.
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---
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## 2. Core UX Principles
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1. Parents should not need to understand the camp software market.
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2. Kids should drive fit, even if parents control the account.
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3. Search should be structured but not overwhelming.
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4. Matching should explain itself.
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5. Mobile discovery should be excellent.
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6. The path from discovery to registration should be short.
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7. Trust signals should be visible.
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8. Providers should be encouraged to improve listing quality.
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---
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## 3. Parent Discovery Flow
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### 3.1 Entry Points
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Parents may enter through:
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- Homepage search
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- City page
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- Category page
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- Provider page
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- Organic search result
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- Social campaign
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- Direct provider listing
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- Saved search alert
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- Returning parent dashboard
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### 3.2 Search Inputs
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Required:
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- Location
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- Child age
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- Dates
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- Category/activity
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Useful optional filters:
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- Price
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- Distance
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- Full day / half day
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- Before/after care
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- Indoor/outdoor
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- Skill level
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- Accessibility needs
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- Availability
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- Provider type
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### 3.3 Search Results
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Each result should show:
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- Camp name
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- Provider
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- Category
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- Age range
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- Location
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- Dates/schedule summary
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- Price range
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- Availability status where known
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- Registration mode
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- Fit reasons
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- Save button
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- Compare option
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### 3.4 Listing Detail Page
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Required sections:
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- Overview
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- Dates and schedule
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- Age range
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- Price
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- Location
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- Activities
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- What kids do each day
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- What parents need to know
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- What to bring
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- Drop-off/pickup details
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- Provider information
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- Safety/trust info
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- Photos
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- FAQs
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- Registration CTA
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- Similar camps
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---
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## 4. Kid-Centered Matching UX
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### 4.1 Child Profile Lite
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Parents should be able to create a lightweight child profile for matching before registration.
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Fields:
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- Child first name or nickname
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- Age
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- Grade
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- Interests
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- Skill level
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- Location/date preferences
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- Parent notes
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### 4.2 Fit Explanations
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Recommendations should include short explanations:
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- Matches age
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- Matches interest
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- Available selected week
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- Close to home
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- Similar to saved camps
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- Beginner-friendly
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- Good for full-day care
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### 4.3 Saved Camps
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Parents should be able to save camps by child, not only by parent account.
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Example:
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- Euan’s saved soccer camps
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- Euan’s saved outdoor camps
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- Family saved options for July
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---
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## 5. Compare Experience
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Parents should be able to compare camps across:
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- Dates
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- Daily times
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- Price
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- Distance
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- Age range
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- Activities
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- Availability
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- Registration type
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- Required forms
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- Before/after care
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- Refund policy if available
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---
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## 6. Registration Transitions
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CampMatch must support three transitions:
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### 6.1 External Link-Out
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User clicks to provider’s external registration page.
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Track:
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- Listing
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- Click
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- Source
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- Date/time
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- Campaign attribution
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### 6.2 Lead Capture
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User submits interest.
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Required fields:
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- Parent contact
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- Child age
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- Desired session/date
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- Message/interests
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### 6.3 Full CampReg Registration
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User enters CampReg registration flow.
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Required:
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- Preserve listing/session context
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- Preserve marketplace attribution
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- Use existing child profile if available
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- Return to parent portal after registration
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---
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## 7. Parent Dashboard
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Parent dashboard should show:
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- Saved camps
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- Suggested camps by child
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- Open registrations
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- Upcoming camps
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- Outstanding forms
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- Payment balances
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- Waitlist statuses
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- Messages
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- Recently viewed camps
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---
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## 8. Trust UX
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Trust signals may include:
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- Claimed provider
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- Verified provider
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- Clear address/location
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- Transparent pricing
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- Clear dates
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- Safety information
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- Parent reviews/testimonials if supported
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- Response time for leads
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- Registration powered by CampReg
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---
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## 9. Provider Listing Quality Score
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CampMatch should internally score listing quality.
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Signals:
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- Has description
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- Has photos
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- Has age range
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- Has dates
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- Has prices
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- Has location
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- Has FAQs
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- Has clear registration CTA
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- Has provider verification
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- Has schedule details
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VibnAI can improve low-scoring listings.
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---
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## 10. Mobile UX Requirements
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CampMatch mobile must support:
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- Fast search
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- Map/list view where useful
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- Filter controls
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- Saved camps
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- Compare light mode
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- Listing detail pages
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- Registration CTA
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- Parent login/account creation
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- Child profile creation
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- Lead form
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- Full registration handoff
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---
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## 11. SEO Requirements
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CampMatch should support:
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- City pages
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- Category pages
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- City + category pages
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- Age-specific pages
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- Seasonal pages
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- Provider pages
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- Structured metadata
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- Internal linking
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- Indexable listing pages where permitted
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Examples:
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- Summer camps in Victoria
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- Soccer camps for 10 year olds in Vancouver
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- Art camps in Calgary
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- Overnight camps in BC
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VibnAI can generate and refresh SEO content with editorial review.
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